Westfield - This Summer

A spec campaign celebrating new store openings at Westfield London and Stratford City, designed to capture the energy and appeal of premium retail destinations through eye-catching outdoor advertising.

Inspired by the compositional strength of the 2022 Elvis King's Cross Off-Piste campaign, I developed a visual language using soft pastel palettes and millennial-focused imagery. The design features dynamic cutouts of the shopping centres themselves, creating depth and architectural interest across both landscape and portrait formats.

Rather than simply resizing one design, I created bespoke compositions for each format to ensure optimal visual impact whether viewed on roadside billboards or vertical bus shelters.

The portrait version is the poster for Westfield Stratford City, while the landscape version is the poster for Westfield London.