A Complete Unknown

As lead designer, I worked hand-in-hand with Global Media's marketing team and Searchlight Pictures to craft a compelling competition landing page for "A Complete Unknown." The project required tactful working around one-off challenges, that is, around brand guidelines.

Not having official brand guidelines in place, I took a forward-thinking approach by working in partnership with colorist of the film to use actual color palettes taken straight from film. This was a key design element incorporating warm ambers, cool green hues, and deep burgundy hues visible in final layout. The design features a dramatic hero section using bold imagery of lead character playing a guitar, creating instant visual impact.

The landing page was separated into distinct areas:

Competition entry form

Premiere event information

Social media connectivity (#ACompleteUnknown)

Standout "Book Tickets" call-to-action

Working in close consultation with social team, a pre-launch engagement approach was created using film clip over static graphics to maintain film's mystique. This was in keeping in line perfectly with the documentary's true-life story style.

The project highlights my strength to:

Navigate complex stakeholder dynamics

Problem solve creatively within constraints

Maintain brand integrity without formal guidelines

Develop conversion-oriented design solutions